BOOB-JOB STUNT SOUNDS FAMILIAR…

Worldwide news authorities – alright, daily must-read Jezebel – are reporting that Australian lad-rag ZOO is giving away a boob-job to one lucky reader’s girlfriend. “It’s the gift that keeps on giving,” editor Paul Merrill said in a statement.

This lady-blogger once worked at the Brit ZOO (first job, not proud, alright ma?), edited by one Paul Merrill, where they – wait for it – ran a controversial competition for a reader to win his girlfriend a boob job.

Here’s how it played out for him first time round.

The Advertising Standards Authority has ruled that the contest to "win your lady a brand new set of expertly crafted tits" breached its codes on responsible advertising and told the publisher, Emap, not to repeat the approach.

But that was almost two years ago, damn it, and the ASA didn’t, like, say Australia in the ruling or anything. So it’s round two, ding! ding!, thanks for the publicity... and a massive bore-off yawn from us.